Explore · Heat-Not-Burn
What Is
Heat-Not-Burn?
HNB technology heats tobacco at a controlled temperature to create an aerosol without burning the tobacco.
At a Glance
Heated Tobacco vs Traditional Cigarettes
A modern alternative to traditional smoking for existing adult smokers.
Working principle
Heats tobacco at 250–350 °C without combustion.
Burns tobacco at about 600 °C, creating smoke.
Smoke & ash
No ash and noticeably reduced smell.
Produces smoke, ash, and a strong lingering smell.
Harmful by-products
No combustion, but the product is not risk-free and still contains nicotine.
Tar, carbon monoxide, and many toxic compounds generated by combustion.
Secondhand effects
Produces aerosol rather than cigarette smoke.
Higher secondhand smoke exposure for people nearby.
Taste & experience
A device-controlled heated-tobacco experience.
Classic tobacco sensation with smoke, harshness, and odour.
Components
Reusable device plus compatible heated tobacco sticks.
Single-use cigarette stick — fully consumed and discarded.
The process
How HNB Works
Three steps, one controlled heat source, no combustion.
Insert the stick
Place a specially designed tobacco stick into the heating chamber of your device.
Device heats up
The in-house heating element brings the stick to the optimal temperature range — hot enough to release flavour, but below combustion.
Draw and Enjoy
Inhale the resulting aerosol. The session typically lasts 14 draws or around 6 minutes — similar to a traditional cigarette.
Common questions
Frequently Asked Questions
- No. Vaping heats a liquid (e-liquid) containing nicotine. HNB heats real compressed tobacco leaf. The output, flavour profile, and physical format are distinct.
Heat-Not-Burn
Designed to be
different.
Every element of an HNB system — device, heater, tobacco stick — is engineered together so that flavour is released through heat, not fire.
HNB products are not risk-free and are intended only for adult users where legally permitted. This product contains nicotine, which is addictive.