Explore · Heat-Not-Burn
What Is
Heat-Not-Burn?
HNB technology heats real tobacco to a controlled temperature — releasing flavour and nicotine as aerosol, without the combustion that defines a traditional cigarette.
Side by side
Heat-Not-Burn vs Traditional Cigarette
A cleaner, modern alternative to traditional smoking.
Working principle
Heats tobacco at 250–350 °C without combustion.
Burns tobacco at about 600 °C, creating smoke.
Smoke & ash
No ash and noticeably reduced smell.
Produces smoke, ash, and a strong lingering smell.
Harmful by-products
Fewer harmful by-products (still contains nicotine — not risk-free).
Tar, carbon monoxide, and many toxic compounds generated by combustion.
Secondhand effects
Reduced secondhand aerosol exposure compared with traditional smoke.
Higher secondhand smoke exposure for people nearby.
Taste & experience
Similar feel with a smoother, cleaner overall output.
Classic tobacco sensation with smoke, harshness, and odour.
Components
Reusable device plus compatible heated tobacco sticks.
Single-use cigarette stick — fully consumed and discarded.
The process
How HNB Works
Three steps, one controlled heat source, no combustion.
Insert the stick
Place a specially designed tobacco stick into the heating chamber of your device.
Device heats up
The in-house heating element brings the stick to the optimal temperature range — hot enough to release flavour, but below combustion.
Draw & enjoy
Inhale the resulting aerosol. The session typically lasts 14 draws or around 6 minutes — similar to a traditional cigarette.
Common questions
Frequently Asked Questions
- No. Vaping heats a liquid (e-liquid) containing nicotine. HNB heats real compressed tobacco leaf. The output, flavour profile, and physical format are distinct.
Heat-Not-Burn
Designed to be
different.
Every element of an HNB system — device, heater, tobacco stick — is engineered together so that flavour is released through heat, not fire.
HNB products are not risk-free and are intended only for adult users where legally permitted. This product contains nicotine, which is addictive.